#Mac cosmetics online mac
This completes the marketing mix of MAC Cosmetics. It also promotes its product online through social websites like Facebook, Instagram, Twitter, etc. Its advertisements are reflective of its motto of serving people of All Ages, All Races, All Sexes. MAC Cosmetics has since then also associated itself with Princess Diana, Cher, Naomi Campbell, etc. It made its first breakthrough when Madonna wore one of its products on a photoshoot. Since it is believe to confer high status, the company has endorsed, since its conception, highly renowned celebrities.
Word-of-mouth promotion strategy might seem insignificant when it comes to discussing the strategies of promotion, it however played a dominant role in the growth of the company’s sales. MAC Cosmetics uses several mediums to advertise and market its products. The promotional and advertising strategy in the MAC Cosmetics marketing strategy is as follows: MAC Cosmetics Promotion & Advertising Strategy: Needless to say, its products are available online as well. An important point worth noting here is that its products can only by the dealers authorised by the company which did not hinder the company’s growth trajectory even then.
#Mac cosmetics online Offline
In other words, it uses offline medium to cater to the needs of the people all over the world. At present, its independent outlets are present in seventy countries having more than one thousand outlets. From that year onwards, company’s presence started growing gradually. Then after six years, i.e., in 1991, came the first store with the company’s brand name. MAC Cosmetics started its journey from a counter in Toronto, Canada. Also read MAC Cosmetics SWOT Analysis, STP & Competitors MAC Cosmetics Place & Distribution Strategy:įollowing is the distribution strategy in the MAC Cosmetics marketing mix: MAC Cosmetics Marketing Strategy comprises of not only its Marketing Mix, but also segmentation, targeting, positoning, competition and analysis like SWOT. This means change in price of one of its products has bearing on the other products. In this, company’s products are priced in relation to each other and where each good complements each other rather than competing with each other. MAC Cosmetics not only has adopted premium pricing strategy, but also product line pricing strategy. This instead ensured customer loyalty and willingness of customers to pay astronomical huge sum for its products comprises the goodwill of the company in the market. Although the price of competitors’ product is a bit lower, customers are willing to pay a little higher. As it is perceived as a good of ostentation which shrieks of conferring high status to those who are wearing it, they adopted premium pricing strategy for all its products. One of the big breaks was in the late ‘80s when Madonna, on a photoshoot, wore one its product. MAC Cosmetics’ first customers were for make-up artists and models. The company differentiates its products from that of its competitors by developing different blends of pigments so as to match the needs of the consumers, by packaging its products differently and by providing limited edition products.īelow is the pricing strategy in MAC Cosmetics marketing strategy: The products are colourful, bold and custom. MAC Cosmetics chooses to be “The Ultimate Colour Authority” and not a skincare companies, which they chose to be, by offering the people a wide range of products.
#Mac cosmetics online skin
Its marketing mix product portfolio has a wide variety which includes:Ī) Make-up: Foundation, concealer, powder, face primer, etc.ī)Ğyes: Eyelashes, eye mascara, eyeshadow, eye primer, etc.Ĭ) Lips: Liquid lip, lip pencil, lip gloss, lipstick, etc.ĭ) Skin Care and Primer: Moisturisers, cleansers and removers, CC and BB, etc.Į)ěrushes and Tools: All types of brushes, brush kits, face brushes, lip brushes, eye brushes, etc. The approach was to create utility for chics. Its initial packaging used to come in black pots rather than compacts. MAC Cosmetics is one of the leading cosmetics and skin care brand in the world. The product strategy and mix in MAC Cosmetics marketing strategy can be explained as follows:
Let us start the MAC Cosmetics Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies: MAC Cosmetics Product Strategy: MAC Cosmetics marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives. These business strategies, based on MAC Cosmetics marketing mix, help the brand succeed.
There are several marketing strategies like product innovation, pricing approach, promotion planning etc. Marketing Strategy of MAC Cosmetics analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion).
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